Pop Up Cricket
For this task I was challenged to develop a new engaging and exciting video for the Yorkshire Cricket Foundation Pop Up Cricket Scheme. I decided to develop my animation via Adobe Software's such as Premiere Pro, Animate, Illstrator and After Effects. I designed all skecthes and vector graphics, stuck to the brand guidelines and used the technique rotoscoping which is a common form of animation drawing.
The use of animation and movement for this project is very beneficial considered the target age market. Children feel captured because they feel like they are on a joyous journey and the video is telling them a story. My personal ideas of the man running and the ball comings towards the camera is what engages audiences and I am very proud of this.