I Initiated a Multiformat Campaign for a festival of my choice, incorporating advertising, branding, digital sales, posters, merchandise and tickets.
I chose a music related festival set in San Francisco. San Francisco is famously known for it’s Golden Gate bridge. The genre of music ranges from rap, techno and pop. This festival is for 16+ and is an overnight event. My festival has a clear and strong brand identity which is a key attribute.
As the festival is set in San Francisco, I made the siginifer of my logo the famous bridge as it stood out to me. The name of my festival is called ‘Frisco’, I chose this as people who live within San Francisco say this phrase as a shortened down version of their city.
The font I have chose for my logo is ‘Battery Park’, this font was downloaded from fonts.adobe.com. I decided to go with this font because it stood out as me urban and I like the graffiti style of it. The Golden Gate bridge is a vector graphic downloaded from Pixabay.com, this vector works perfectly for my logo as it is a scalable size and clearly highlights where the festival is set.
